14 Ways Consulting Firms Waste Their Marketing Budgets Part 1

Do you know that centipedes have odd number of pairs of legs? And the number varies between 51 and 191 pairs. Although it seems that, through genetic mutation, some species of centipedes have developed even number of pair of legs.

This is what then University of Edinburgh ecology doctoral student, today Chris Kettle Ph.D. presented in 1999, at the 11th International Myriapodology Congress, in Bialowieza, Poland.

So, while in the centipedes’ case, it was genetic mutation, consulting firms too have to go through some kind of mutation to spend their marketing dollars on marketing tactics that work and bring in new clients.

And consultants can achieve that without fiddling around with centipedes or even attending myriapodology conferences.

All they have to do is to see how buyers’ processes to buy consulting services have changed over the years, and adjust their marketing and selling processes accordingly.

And this is what we discuss this month's brain cell-barbecuingly interesting episode of Commando Consulting, entitled, “14 Ways Consulting Firms Waste Their Marketing Budgets Part 1”.

So, be brave and read it.

Enjoy!